I would consider two specific areas when it comes to creating excitement. 1. INTERNAL - We have to create excitement for the people on the inside. These are current clients, customers or members. What do people really get excited about in your organization? Two things: Vision and anything measurable. Vision inspires and measurable results translate into action. Companies can talk about 'what could be' all day, but internal excitement will require results to sustain 'buzz' momentum. Another opportunity to create internal excitement is to create 'personal touch' experiences. One of the biggest complaints consumers have is the feeling of being 'just another number'. 2. EXTERNAL - We also have to create excitement for people outside of the organization. Again, people are typically attracted to anything that puts a dent in the status quo. In order to create 'buzz' for people outside of our area of influence we have to understand the 'market' we are trying to impact. Who is your target and are you connecting with them? What if your organization found a need in the community and spent time and money meeting that need? It's been said, "people don't care how much you know, until they know how much you care", so why not evaluate what's happening outside of your organization and creating a plan to enable progress. My guess is, it could only help the totality of the situation. Excitement allows for growth, but connection sustains growth. Be willing to do what no one else does and you will find yourself being 'the buzz'. Stretch yourself JesseIn order for businesses or organizations to grow there are obviously several critical ingredients to making that happen. One of those is excitement. People want to be a part of something exciting. Excitement or 'buzz' can come in small intervals or it can come in waves at a time. How can you sustain the momentum of 'buzz?'
